Hey— it's Christine,

If you subscribe to my newsletter (which you should!) then you'll know that I provide founders with the latest advice on building your company.

It also means that you may have read the start of this article (as part of my once-a-week Startup Secrets newsletter). If this is you, keep scrolling down so you can get to the good stuff!

But otherwise... 

On my mind this week:

This week I had lunch with a friend who is raising a round of equity crowdfunding for his business. 

I hesitate to call his company a "startup" because he is beyond the zero-to-one phase and is well on his way to scaling a working model.

But he ...