Hey— it's Christine,

If you subscribe to my newsletter (which you should!) then you'll know that I provide founders with the latest advice on building your company.

It also means that you may have read the start of this article (as part of my once-a-week Startup Secrets newsletter). If this is you, keep scrolling down so you can get to the good stuff!

But otherwise... 

On my mind this week:

This week I had lunch with a friend who is raising a round of equity crowdfunding for his business. 

I hesitate to call his company a "startup" because he is beyond the zero-to-one phase and is well on his way to scaling a working model.

But he ...

In this blog post, I’m going to tell you something that ALL other blog posts on venture funding won’t tell you.

Most blog posts would answer the question “How To Get Venture Funding” with a list of things you should do:

1. Find investors
2. Pitch investors
3. Get a term sheet
4. Close the round

etc. etc.

But if you subscribe to my once-a-week Startup Secret newsletter (which you should!) you’ll know that I don’t give you generic, Chat-GPT generated, advice.

I cut through the noise and get to the heart of what really matters. 

And what matters today is that I help you raise money and not fall into the traps that 99% of newbie foun...

If you subscribe to my newsletter (which you should!) you'll know that I am all about getting you to your first one million in funding or revenue, fast. 🎉

But the fast part will never happen if you find yourself stuck in procrasti-producing and don't know how to effectively prioritize.

Waaay too many founders fall into the trap of doing tasks that bring them comfort, but that don't actually move the needle for their business.

• If you're a designer, you might spend way too long designing your brand or website.
• If you're a coder, you could be spending way too long perfecting a feature.
• If you're a researcher, you could spend way too lo
...

What we'll cover:

• VCs are attracted to a founder's conviction
• People Pleasers let their desire to be liked get in the way of unleashing their own beliefs.
• How this plays out for woman and minority founders
• What VCs can do
• What founders can do

Where this came from:

They say that through hardship comes growth. Well this year, I’ve grown. A lot. 

Not just in the usual way—handling all of the startup obstacles that are standard for any founder—but in an internal way: examining behaviors that may have subconsciously sabotaged my goals.

Through this ‘research’ I’ve come to a conclusion: People Pleasers  (of which I am a first-class exa...